YOUR NEIGHBORS.
YOUR INSURANCE EXPERTS.

Twenty years protecting Wyoming, Colorado & Utah families with honest advice, local expertise, and claims support that actually works. When you need us most, we show up.

How JWR Insurance began its journey

Our story starts in the rugged landscapes of Wyoming, where insurance was more than a business—it was a promise to protect neighbors.

In [YEAR], JWR Insurance wasn't started by corporate planners in a distant headquarters.
It began with one man's frustration. A Casper family—friends of the founder—had been loyal insurance customers for years. Then they filed one hail claim after a Wyoming summer storm. The settlement? Lowball offer, zero explanation, from an agent located somewhere in a call center
who'd never seen Wyoming weather.

That's when Jack Jameson decided: Our neighbors deserve better.

He opened JWR Insurance with one promise: Build the kind of insurance company you'd actually want to buy from. One where you talk to real people who live in your town. One where a claim isn't a fight—it's what we do. One where "sorry, that's our policy" never means you're left hanging.

From a single office in downtown Casper with one advisor and a borrowed desk, JWR's first clients were literally neighbors. Word spread because people could actually reach someone on the phone. Claims got resolved fairly. Recommendations made sense in the context of your actual life, not a commission structure.

Within the first three years, we'd grown to two locations. Within ten, we had offices across Wyoming. Not because we were chasing growth. But because families kept telling friends: "These people actually care."

Twenty years later, JWR operates 10 locations across Wyoming, Colorado, and Utah.
We've protected over 15,000 families. We've paid out $500+ million in claims.

But here's what hasn't changed: We still answer our own phones. We still believe that a customer isn't a transaction. We still operate with the principle Jack started with: Do what's right, even when it's harder.

Every location you walk into has local leadership who's been there for years.
They know the risks in that region. They know your neighbors. They've probably handled claims you're worried about.

We're not trying to be the biggest. We're trying to be the best at serving the specific communities we choose to be in. We're investing in digital tools that make life easier while keeping the human element alive. We're pushing claims turnaround faster. We're shopping more carriers to get you better rates. We're expanding to underserved rural areas where families still deserve local insurance expertise.

Twenty years ago, Jack imagined an insurance company that actually cared. He built it on a foundation of integrity, local expertise, and putting customers first. Today, having become a notable teacher, trainer, and keynote speaker for the insurance industry, Jack has handed the agency over to his kids—with the same vision and customer service that started on day one. They're carrying that torch forward, evolving the business while honoring the principles that made JWR trusted across Wyoming, Colorado, and Utah.

We're not reinventing what works. We're honoring it. And building on it.

What we stand for

Five principles that guide every decision we make—not because they sound good, but because we live them every day.

Local first,
Local Always

We're not a franchise with rulebooks sent from corporate. We live in these communities.
Our team's kids go to local schools. We sponsor youth sports. We sit on town boards.
We understand the risks you face—hail seasons, winter roads, oil field cycles—because
we're living them too. When you call with a claim, you talk to someone who's probably
dealt with the exact same situation dozens of times.

PEOPLE
OVER PROFIT

We've turned down deals that would've made us money because they didn't feel right.
We've spent weeks fighting for customers on claims that weren't profitable to fight.
We've held rates steady when we could have raised them. Why? Because we think about customers as neighbors, not account numbers. That changes everything.

CLAIMS ADVOCACY,
NOT DISMISSAL

Here's the uncomfortable truth: Most insurance companies make money when they don't pay claims.
We're different. Once you're our customer and you file a claim, we fight for you.
We work with adjusters. We push back on lowball offers. We help you understand your rights.
We've paid out $500+ million because we believe a claim is exactly when insurance should matter most.

TRANSPARENT PRICING,
NO GOTCHAS

We don't hide rates. We don't use dark patterns. We don't have surprise fees.
You get straightforward pricing, plain-English coverage explanations, and an honest recommendation based on your situation—not what makes us the most commission.
If you shop our competitors, you'll either choose us or have a good reason not to.

The people behind JWR

Meet the experts who protect your family's future

John Williams
Founder

Born and raised in Wyoming, John understands the unique insurance needs of mountain communities

Sarah Martinez
Claims Director

Dedicated to fighting for clients when they need support most

Michael Roberts
Senior Advisor

Bringing 15 years of local insurance expertise to every client interaction

Emily Thompson
Community Liaison

Connecting JWR with local events and community initiatives across Wyoming

David Garcia
Rural Insurance Specialist

Helping farmers and ranchers protect their livelihoods with tailored insurance solutions

Rachel Anderson
Client Services

Ensuring every client feels heard and supported through their insurance journey

Recognition we're proud of

Trusted by our community and recognized for exceptional service

Why families trust us

Real stories from the communities we serve

JWR understood our ranch's unique insurance needs when no one else would

Tom Johnson
Rancher, Laramie County

They were there for us during the most challenging claim process

Lisa Martinez
Small business owner

More than an insurance agency—they're true community partners

Robert Williams
Farmer, Northern Colorado

Experience the JWR difference

Join thousands of families who trust us to protect what matters most